The Mobile World Congress (MWC) is one of the largest mobile technology events in the world, and it took place in Barcelona in February 2023. This year’s event was a major success, bringing together the leading players in the mobile industry, including device manufacturers, telecom companies, and software developers. Here are the top 10 trends that emerged at MWC 2023:
1. Edge computing
Several companies showcased their edge computing solutions, including Qualcomm, Intel, and Arm.
2. 5G networks
Many companies highlighted their 5G capabilities, including device manufacturers such as Samsung and Huawei, as well as telecom companies like Verizon and AT&T.
3. Artificial Intelligence (AI)
AI was a major focus, with generative AI and proliferation of AI use cases across industries.
4. Foldable Screens
Foldables as a niche and premium segment have shown promise to drive the next phase of growth in the smartphone segment.
Cybersecurity has become more crucial than ever due to the rapid digital transformation taking place across industries and the transition to Web 3.0.
6. Digital and Customer Experience
The focus on digital customer experience, with most of the stands referencing experience in some way, indicating a growing trend towards creating personalized experiences.
7. Internet of Things (IoT)
IoT seems to be even more prevalent than in previous years, with eSIM technology rapidly moving towards becoming the preferred mode of cellular connectivity.
8. Autonomous and connected vehicles
These had much attention with the increased focus on edge computing.
9. Creative Analytics
Alison AI presented current trends in video ads using its unique AI technology across three popular social media platforms.
10. Consumer devices
Not a huge amount of innovation was showcased, but unusually for MWC, there were lots of consumer devices launched, such as the Honor Magic 5 series and Lenovo’s rollable phone and laptop.
MWC 2023 highlighted the continued growth and importance of edge computing, 5G networks, AI, and IoT, as well as the need for increased cybersecurity and privacy in the mobile industry. Additionally, foldable screens, autonomous and connected vehicles, creative analytics, and consumer devices are all emerging trends to watch in the coming years.