Tesla Appoints Teresa Gutiérrez Smith as Mexico Country Manager Amidst Gigafactory Expansion

In a strategic move, Tesla has enlisted Teresa Gutiérrez Smith as the Country Manager for Mexico, coinciding with the imminent construction of a colossal Gigafactory in Nuevo León. Gutiérrez, boasting a wealth of experience from corporations like Nestlé and Mattel, updated her LinkedIn profile to announce the pivotal role. The Chemical Engineer, with a Master’s in Business Administration, brings a robust background as the former Country Manager and Regional General Manager for Rappi. This appointment aligns with Tesla’s ambitious plans for Giga Mexico, a mammoth project set to revolutionize Latin America’s electric vehicle market, with an initial investment exceeding $5 billion. Despite a slow start, the Gigafactory holds the promise of creating thousands of jobs and producing cutting-edge electric vehicles, including the Model Y and Cybertruck, as well as 4680 battery cells.

Teresa Gutiérrez Smith’s Experience:

Tesla (Jan 2024 – Present):

  • Country Manager, Sales & Service
  • Currently serving for 2 months

Rappi (Full-time, 1 yr 7 mos):

  • Regional General Manager
    • Aug 2022 – Present (1 yr 7 mos)
  • Country Manager
    • Jan 2023 – Jan 2024 (1 yr 1 mo)
    • Location: México, México (Hybrid)

TIMSER GROUP (Jul 2019 – Oct 2022, 3 yrs 4 mos):

  • Commercial And Marketing Director
    • Ciudad de México, México

Mattel, Inc. (Aug 2015 – Jul 2019, 4 yrs):

  • Media & Digital Marketing Director – Latam
    • Mexico City Area, Mexico
    • Responsible for leading regional media team, executing innovative strategies, and driving consumer engagement.
  • Sr Manager Strategic Planning LATAM
    • Aug 2015 – Nov 2016 (1 yr 4 mos)
    • Responsible for regional projects and strategic growth initiatives.

Nestlé (Jan 2014 – Aug 2015, 1 yr 8 mos):

  • Strategic Planning Manager
    • Mexico
    • Responsible for directing business unit strategy, implementing strategies for distribution, sales, and profit maximization.
  • Business Development Manager
    • Aug 2010 – Aug 2015 (5 yrs 1 mo)
    • Aligned everyday operations with strategic objectives, optimized processes, and implemented LEAN Enterprise.
  • Innovation Manager
    • Oct 2009 – Jan 2013 (3 yrs 4 mos)
    • Managed innovation portfolio strategy, implemented numerous projects, and led product launches.

McKinsey & Company (Sep 2006 – Sep 2007, 1 yr 1 mo):

  • Associate
    • Worked on projects in Oil & Gas and Consumer Goods, contributing to the development of new divisions and strategic planning processes.

Procter & Gamble (Jan 2002 – 2004, 2 yrs 1 mo):

  • New Products Development
    • Led innovation and renovation process for PC business, overseeing brands with significant market share.

Resumen en Español:

Tesla ha contratado oficialmente a Teresa Gutiérrez Smith como Gerente de País para México, en un momento clave con la construcción de la Gigafábrica en Nuevo León en el horizonte. Gutiérrez, con más de dos décadas de experiencia en empresas multinacionales, se suma a Tesla en un momento estratégico para la expansión en México. La Gigafábrica, con una inversión inicial de al menos $5 mil millones, promete ser fundamental en la estrategia de crecimiento de Tesla en América Latina. Aunque la construcción ha sido lenta, la planta espera generar miles de empleos directos y producir hasta un millón de autos al año, incluyendo los modelos Model Y y Cybertruck, así como celdas de batería 4680.