General Motors Expands Electric Vehicle Manufacturing in Mexico

Mexico continues to be a strategic hub for General Motors Company (GMC) as it ramps up electric vehicle production in North America. The latest addition to its manufacturing lineup is the Cadillac Optiq, a luxury vehicle aimed at attracting high-end customers globally. Francisco Garza, President and CEO of General Motors Mexico, revealed that production will commence at the Ramos Arizpe plant in Coahuila by the end of the year, targeting the North American market initially.

Garza highlighted that the decision to manufacture the Cadillac Optiq, along with the Chevrolet Equinox EV and Blazer EV, at the Ramos Arizpe complex stems from significant investments and the superior quality of Mexican manufacturing. Recently, over $1 billion was invested to transform this facility into a leading electric vehicle production site. This expansion aligns with GM’s North American manufacturing strategy and underscores Mexico’s importance due to its high manufacturing standards and regional engineering excellence.

The Ramos Arizpe plant joins GM’s other manufacturing centers in Mexico, including facilities in San Luis Potosí, Silao, and Toluca. This comprehensive network strengthens GM’s position as a major electric vehicle producer in the region. Tere Vera, Marketing Manager for GM’s premium brands, announced that the luxury SUV segment is growing, and the Cadillac Optiq will meet the needs of this burgeoning market, with sales beginning in Mexico and exports to North America planned for late this year.

During the Annual General Motors Mexico Dealers Convention 2024 in Las Vegas, GM also introduced nine new products for the Mexican and Latin American markets, set to launch in the third and fourth quarters. These include the Buick Enclave 2025, Chevrolet Tahoe and Suburban, Chevrolet Traverse 2024, Blazer EV, Cadillac Optiq, Hummer pickup and SUV, and the Brightdrop Zevo 400 electric last-mile vehicle.

Garza emphasized GM Mexico’s robust growth, noting that the brand has seen a 20% increase in sales, outpacing the broader automotive industry. This growth trajectory is expected to continue through the end of the year, solidifying GM’s leadership in the electric vehicle sector.

Resumen en Español:

General Motors incrementa la producción de vehículos eléctricos en México con el Cadillac Optiq en su planta de Ramos Arizpe, Coahuila. La decisión se basa en inversiones significativas y la alta calidad de la manufactura mexicana. Además, GM presentó nueve nuevos productos para el mercado mexicano y latinoamericano, que se lanzarán a finales de este año. GM México ha experimentado un crecimiento del 20% en ventas, superando a la industria automotriz. Se espera que esta tendencia continúe hasta el final del año, consolidando a GM como líder en el sector de vehículos eléctricos.